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Media

Snapshot: Choose a recent national campaign (something that has been in the nat

Snapshot: Choose a recent national campaign (something that has been in the national media in the past 12 months) that includes integrated strategies—PR, advertising, social media, and digital. Summarize the campaign and critique it in terms of its approach, style, and effectiveness. Be an objective analyst—don’t be a cheerleader. Pretend you’re writing as a critic for the New York Times or a major trade publication in PR or advertising.

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Media

In this five-paragraph essay, you will select three key concepts from the class

In this five-paragraph essay, you will select three key concepts from the class and discuss their application to the world around you. Each paragraph will be dedicated to a different concept and its application. Make sure to directly
quote the reading in which the concept appears (citing in MLA style) and the news story, novel or film, etc. that demonstrates how it applies to the world. Every concept should come from a
different reading, and each explanatory context should be taken from a different source (i.e. do not repeat the same news story in separate paragraphs). Begin with the concept’s meaning and import and then move to the example. For instance, if you want to discuss the concept of a media
environment, you will probably rely on the McLuhan and John Durham Peters readings. You will then select a particular form of technology that can be understood as operating in an
environmental or atmospheric fashion. How does it move around the user(s) and condition their world? Is there a magazine or journal article that provides useful examples of how this plays out? How does this example supplement the theories of McLuhan and/or Durham Peters? Do not rely too heavily on the lecture slides, textbook introductions, or other course material for your explanations of the concepts that you select. Your primary resources for this assignment are
the course readings themselves and the documents that help you discuss these concepts.
the reading are also attached

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Media

This assignment aims to reflect on concepts and case studies presented in the co

This assignment aims to reflect on concepts and case studies presented in the course binder and synchronous sessions.
Each discussion prompt requires each student to provide (a) 1 substantive comment and (b) 2-4 responses to student comments.
The prompt for this module is:
In the reading, Thussu relates the advent of popular media in the West to a process of internationalization of mass culture. Using your own observation, your initial post should describe an aspect of mass culture and relate it to specific popular media. Illustrate using one specific example.
These definitions are for your reference:
Mass culture is the set of ideas and values that develop from everyday exposure to the same media, news sources, music, and art.
Popular media are a diverse array of technologies that reach a large audience (print, broadcast, film, digital, etc.) received and enjoyed by many recipients.

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Media

The requirements of the assignment have been uploaded with pictures 1. where the

The requirements of the assignment have been uploaded with pictures
1. where the country in the news is chosen to write the news of China
2. Three pictures about the event should be added in the middle
3. The video required in the assignment does not need to be added

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Media

Please just use the chapter pages I attach to answer the questions 1. Summarize

Please just use the chapter pages I attach to answer the questions
1. Summarize the three approaches to management that fall under the “classical school” in two or three sentences, clearly enough that an average person would understand it. Include the person who created or advocated the approach in your summary.
2. What is the “Hawthorne effect?”
3. Briefly summarize theories X, Y, and Z. If you had to choose only one, which would it be? Why?
4. Examine the modern approaches. Briefly describe which ones appeal to you, which do not, and why?

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Media

Just use the book pages I attach to answer the questions 4 pages 1. Rank the fi

Just use the book pages I attach to answer the questions
4 pages
1. Rank the five “ethical duties” of mass media employees, from most important to least important according to your own personal opinion, and explain concisely but thoroughly why you’ve ranked them that way.
2. Examine the seven examples of ethical norms. If you had to only choose one to guide your actions as a manager, which would it be and why?
3. After reading the section “Ethical Issues in Media Management,” imagine yourself as a manager at your broadcast station in Simpson, PA. Choose one of the four categories within that section of the chapter and write a short code of ethics that would address the issues within that category.

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Media

Pages: 4 The key to success with YouTube is properly optimizing each video to ga

Pages: 4
The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
You reading this week details eight ways to optimize videos on YouTube:
Keywords
Titles
Descriiptions
Transcriipts and Closed Captions
Tags
Thumbnail
YouTube Cards
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account. Add the links in a list 1, 2, 3.
Part I: perform an analysis of the company’s three videos by answering the three questions:
○ Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions tags and thumbnails?
○ Did the company leverage YouTube Cards and End Screens?
○ What are some ways the company could further optimize their videos?
PArt II: Review the content strategy examples for YouTube presented in the reading. In the same video, perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○ Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged.
○ Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube.
Upload your completed video to YouTube by following the directions below. Once you’ve uploaded your video, share the link with your peers by posting it to the discussion board in this module.

Categories
Media

Just use the book pages I attach to answer the questions 4 pages 1. Rank the fi

Just use the book pages I attach to answer the questions
4 pages
1. Rank the five “ethical duties” of mass media employees, from most important to least important according to your own personal opinion, and explain concisely but thoroughly why you’ve ranked them that way.
2. Examine the seven examples of ethical norms. If you had to only choose one to guide your actions as a manager, which would it be and why?
3. After reading the section “Ethical Issues in Media Management,” imagine yourself as a manager at your broadcast station in Simpson, PA. Choose one of the four categories within that section of the chapter and write a short code of ethics that would address the issues within that category.

Categories
Media

What are some ways the company could further optimize their videos?

Pages: 4
The key to success with YouTube is properly optimizing each video to gain the most views. If videos are not optimized properly, users will never be able to find them through the YouTube search engine. The first 24 hours a video is published is the most important for YouTube search rankings, so videos must be fully optimized before being published.
You reading this week details eight ways to optimize videos on YouTube:
Keywords
Titles
Descriiptions
Transcriipts and Closed Captions
Tags
Thumbnail
YouTube Cards
YouTube End Screens
For this assignment, you need to select a company or brand that leverages YouTube. Select and watch at least three YouTube videos from the company’s account. Add the links in a list 1, 2, 3.
Part I: perform an analysis of the company’s three videos by answering the three questions:
○ Did the company optimize their videos with proper keywords, titles, descriiptions, transcriipts, closed captions tags and thumbnails?
○ Did the company leverage YouTube Cards and End Screens?
○ What are some ways the company could further optimize their videos?
PArt II: Review the content strategy examples for YouTube presented in the reading. In the same video, perform an analysis of the company’s content strategy and make recommendations by answering these two questions:
○ Did the company leverage any of these examples for the three videos you analyzed? Explain which strategies were leveraged.
○ Make recommendations to the company on the strategies they should leverage in the future to improve their videos and achieve desired results with YouTube.
Upload your completed video to YouTube by following the directions below. Once you’ve uploaded your video, share the link with your peers by posting it to the discussion board in this module.

Categories
Media

Which tactics or promotions should she leverage for existing customers?

Please submit each part separately
Part 1: 2 pages
Ava owns a chain of hair salons. However, the chain was forced to close for months during the Pandemic. As Ava was reading industry reports that many consumers, desperate to maintain their hair color, have begun coloring their hair at home, she became very concerned that customers would not return to the salon post-pandemic. To retain customers, the salon considered sending their customers customized ‘color touch-up kits,’ using her customer database. Ava mailed each customer a “kit” that included their custom hair color, instructions for applying and a coupon for their next in-salon service. This promotion, a direct mail tactic, was very successful. In fact, her customers started ordering kits to continue to color their hair at home. There was one problem. Ava was not gaining the revenue she was used to from regular haircuts and styling. She needed her customers to return to the salon post-pandemic, but she was afraid her customers were used to self-styling their hair.

For this assignment, respond to the following questions. Your submission should be a minimum of 2 pages and provide detailed, specific, and clear ideas. Submissions that are simply sweeping generalizations will not receive maximum points. Take your time with this–think strategically and carefully.

1. Which digital marketing, or social media marketing tactics or promotions should Ava consider trying to bring her customers back to the salon upon reopening? Offer at least 3-4.
2. Which tactics or promotions should she leverage for existing customers? For potential new customers? Offer at least 3-4 for each.

Part 2: 2 pages
A social media influencer is someone who exerts his or her influence through social media.

Recall from Chapter 13 the qualities that make a good influencer:
● Reach: The quantity of people to whom an influencer is able to deliver a message.
● Credibility: The level of trust given by followers based on the perceived knowledge or expertise of the influencer.
● Authenticity: Good influencers genuinely believe in the brand that they are promoting, and what it stands for. If influencers are not sincere, they risk alienating their audiences
● Activity: Influencers must be active on social media, publishing content daily or weekly to their platforms.
● Engaging: Influencers must engage with their followers. When followers mention the influencer or ask questions, it’s important to acknowledge followers by liking, or commenting back.

For this discussion board, identify a social media influencer that falls into one of the categories above. Include the following info and bullet your post to mirror the information below.
○ Name of the influencer & profession
○ Number of followers & which category they fall in to (nano, micro, etc.)
○ How they became an influencer/developed their influence (past activities and events)
○ How they use their influence now (product or brand promotions or other causes).
■ Note any specific brands or products that they promote
○ Which of the five influencer qualities listed above do you think makes this influencer a good influencer and why?
Part 3: 2 pages
Think about an influencer that you follow. Who are they? Why do you follow them and what kind of influence have they had on you and your life decisions? Cite a specific example. (Addison rae, Charli d’amelio, David dobrik, Cameron dallas)
Part 9: 4 pages
There are many benefits for brands who leverage influencer marketing such as:
● Increased exposure
● Brand awareness
● Improved search ranking
● More credibility
● Effectively reach a target market
● New leads
● Sales/conversions

For this assignment, find a company or brand that has created and implemented an influencer marketing campaign. Create a document (you can do a ppt deck instead, if you prefer) that addresses the following information:
○ Name of the company or brand
○ Number of followers for the company or brand
○ The influencer they partnered with (name, profession, number of followers)
○ Describe the influencer’s marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.
○ Include post images and content from the campaign.
○ What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.
○ After summarizing the campaign, answer the following questions:
■ Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.
■ Do you feel that the campaign was credible or authentic? Explain why or why not.
■ Do you feel that the campaign was effective in achieving its goals? Explain why or why not.
Part 4: 2 pages
When a social media crisis happens to a brand, to what extent do you believe it impacts the brand’s image and reputation with its stakeholders? Do you have a personal experience where your perception of a brand changed as a result of a crisis? If so, how did this affect your brand loyalty, buying habits, etc?
Part 5: 3 pages
A social media crisis is any social media activity that can hurt a company’s reputation or ability to conduct business. For this assignment, Find an example of a company or brand that has encountered a social media crisis. In a 3 page writeup, provide the following:
○ What is the company?
○ What was the crisis? Include pictures if available
○ How was the crisis identified?
○ How did the company respond to the crisis?
○ How long did it take to respond to the crisis?
○ Was the response received well by the public? If not, how could the response be improved upon?
○ Could the crisis have been avoided? If so, how?
○ What steps can the company take to prevent a future crisis?