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Marketing : Digital Marketing

What is marketing success for your career?

STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the Discussion Board Discussion Prompts: What is marketing success for your case study company? Explain what “marketing success” looks like for your brand. Share your business goals and marketing goals with your classmates. Explain how your influencer outreach or brand ambassador program supports the goals and delivers values to your target audiences. What is marketing success for your career? Explain what “marketing success” looks like for your career over the next few years. What personal goals do you have for your marketing career? How will you know you have achieved your personal goals? Initial Post Instructions Your initial post… Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above. Must fully answer the prompts provided in the previous section. Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand. Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph. Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.
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Categories
Marketing : Digital Marketing

What is marketing success for your career?

STEP 1 – Review Materials
Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly.
STEP 2 – Engage the Discussion Board
Discussion Prompts:
What is marketing success for your case study company? Explain what “marketing success” looks like for your brand. Share your business goals and marketing goals with your classmates. Explain how your influencer outreach or brand ambassador program supports the goals and delivers values to your target audiences.
What is marketing success for your career? Explain what “marketing success” looks like for your career over the next few years. What personal goals do you have for your marketing career? How will you know you have achieved your personal goals?
Initial Post Instructions
Your initial post…
Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above.
Must fully answer the prompts provided in the previous section.
Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand.
Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph.
Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Categories
Marketing : Digital Marketing

How will you use the insights to improve your marketing?

Discussion Prompts
Where is your target audience active online? Based on your research from Week 1, explain the sites and social networks your target audience frequents. Reflect on the personas you created for target audiences earlier in this course. Explain their mobile usage, either based on actual customer data (if you have access) or general data available for your audience demographics.
How will you ensure the influencers or brand ambassadors you select are active on the same online platforms as your target audiences? What steps can you take in your influencer or ambassador selection process to ensure there is alignment?
How will you use the insights to improve your marketing? Explain how you will use those target audience insights to improve influencer outreach, brand ambassador relations, and general marketing communications.
Initial Post Instructions
Your initial post…
Must be posted by Wednesday at 11:59 pm ET of this week OR by 11:59 pm ET on the due date listed in the Welcome activity (if a holiday affects due dates). If there are no university holidays this month, then the due date is set for Wednesday as stated above.
Must fully answer the prompts provided in the previous section.
Must incorporate quality research through podcast and online references. Quality research means that your thoughts, ideas, and opinions are backed by credible sources and offer further information on the topic at hand.
Must be substantiative in nature with at least two paragraphs in length consisting of at least eight substantiative, complete sentences per paragraph.
Must contain at least three (3) reliable online references. Please note, you must use APA formatted in-text citation, include a clickable link to an active page (hyperlink), and include a reference section with full APA references. Please intersperse these references within your post and put the link behind the word or phrase to which it refers.

Categories
Marketing : Digital Marketing

Explain how you will ensure your personal growth in the digital space

As you know the digital marketing industry is growing and changing everyday. There is so much to keep track of that it can be overwhelming. That said; I have provided a slide presentation and a few articles to assist you in creating your own Personal Knowledge Management (PKM) system. https://cultivatedmanagement.com/personal-knowledge-management-system/ https://www.linkedin.com/pulse/how-build-personal-knowledge-management-system-pkm-rob-lambert/ Read the following articles for ideas for creating your PKM. While some of the tools mentioned are not the most current, the strategy is still applicable. Development: How to Stay on Top of the Latest Marketing Trends (2012) http://mashable.com/2012/01/18/marketing-lifelong-learning/ The art of staying up to date (2012) http://www.smashingmagazine.com/2012/08/09/productivity-staying-up-to-date/ Create a Word document describing your Personal Knowledge Management system including any tools you desire. Explain how you will ensure your personal growth in the digital space by searching, retrieving, storing, aggregating or sharing knowledge.

Categories
Marketing : Digital Marketing

Is inbound marketing an effective way to reach these groups?

Part 1: Digital marketing practices include both inbound and outbound tools. For this discussion assignment, please contrast the difference between inbound and outbound marketing, and provide a minimum of two examples of each practice. Part 2: Now let’s take it a step further and discuss the effectiveness of inbound marketing strategies when targeting a specific demographic; Baby Boomers. Baby Boomers and seniors are known to be the most powerful consumer group in the country. Is inbound marketing an effective way to reach these groups?
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