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What makes EON different from any other energy service providers that you know?

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EON (www.eon.com) is a European electric utility company based in Essen, Germany. The company runs one of the world’s largest investor-owned electric service providers, with over 78 thousand employees and 26 million customers. Please review this video link   https://hstalks.com/t/3790/customer-centred-transformation-at-eon/?business and discuss the following:
What makes EON different from any other energy service providers that you know?
How is EON using technology to leverage customer experience?
What were the driving forces that stimulate EON to change (Technology, Market forces, Social trends, Political and Regulatory)? Choose one or two, and justify your choice.

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